First-ever public service announcement for

World Federation of Hemophilia

Montreal, January 23, 2007 – The World Federation of Hemophilia (WFH) is about to broaden public understanding of the rare bleeding disorder through a popular outlet. Thanks to support from Bayer HealthCare Pharmaceuticals, the WFH is launching a two-minute television Public Service Announcement (PSA) to help promote awareness and understanding of hemophilia — an inherited bleeding disorder that is characterized by prolonged or spontaneous bleeding. A relatively rare bleeding disorder, hemophilia affects about 3,000 Canadians and 17,000 Americans. Worldwide, an estimated 400,000 people have hemophilia.

The two-minute PSA provides an overview of how hemophilia affects people who have the disorder and the WFH’s role in improving treatment and care throughout the world. Treatment exists but is not readily available everywhere — this is often the reality in the developing world. Without treatment, people with hemophilia face serious joint and muscle damage, long-term disability and even death. With proper treatment, they can enjoy healthy and relatively normal lives.

As of the week of February 12, 2007, the PSA will air on MSNBC, as part of the independent television program “The Global Learning Series,” as well as public and network television stations throughout the United States. The WFH also hopes to reach a wider audience by posting the PSA on the popular Internet video websites, Google Video and YouTube.

The PSA can be viewed online at www.wfh.org.

Contact:

Debbie Hum
World Federation of Hemophilia
514-394-2832
dhum@wfh.org


About the World Federation of Hemophilia (WFH)

The World Federation of Hemophilia (WFH) works in partnership with healthcare professionals and people with hemophilia, governments and regulators, industry and foundations, to improve hemophilia care throughout the world. Visit WFH online at www.wfh.org.